Explore future-ready programs built around knowledge, innovation, and practical learning
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90 seats
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03 Years
The Bachelor of Business Administration (BBA) in AI, Digital Marketing & Business Analytics at S-VYASA University is a future-focused undergraduate program designed to equip students with the knowledge and practical skills required to thrive in the rapidly evolving world of business, technology, and data-driven decision-making. The program integrates core business management principles with emerging technologies such as Artificial Intelligence (AI), digital marketing strategies, and business analytics to prepare graduates for high-demand careers across industries.
Eligibility
Candidates should have completed Higher Secondary Education (10+2) or equivalent with a minimum aggregate score of 50%
5% relaxation is provided for SC/ST category candidates as per admission norms
Age Limit: No upper age restriction. Candidates with an education gap of over 3 years may be required to undertake a bridge programme.
ork Experience: No prior work experience is required. Relevant experience is optional.
Program Highlights
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Industry-Relevant Curriculum
A modern curriculum combining business administration fundamentals with Artificial Intelligence, digital marketing, data analytics, consumer behavior, branding, and strategic management.
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AI Integration in Business
Specialized courses focused on AI applications in marketing, automation, predictive analytics, customer insights, chatbots, recommendation systems, and business intelligence.
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Digital Marketing Expertise
Comprehensive learning in SEO, SEM, social media marketing, content marketing, email marketing, influencer marketing, paid advertising, and performance marketing.
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Business Analytics Focus
Hands-on training in data visualization, dashboards, forecasting, market research analytics, KPI measurement, Excel, Power BI, and analytical decision-making.
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Internship & Industry Exposure
Internship opportunities with startups, marketing agencies, technology firms, e-commerce companies, and analytics-driven businesses.
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Soft Skills Development
Strong emphasis on communication, presentation skills, leadership, teamwork, creativity, and critical thinking essential for modern business careers.
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Guest Lectures & Industry Seminars
Regular sessions with digital marketers, AI experts, startup founders, analysts, and corporate leaders to expose students to real industry trends.
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Technology & Tools Training
Practical exposure to Google Ads, Meta Ads Manager, Google Analytics, CRM tools, automation platforms, AI tools, analytics software, and content creation platforms.
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Practical Projects & Case Studies
Students work on live campaigns, branding strategies, market analysis, AI use-cases, business dashboards, and customer acquisition projects.
Career Outcome
Upon completion of the BBA AI, Digital Marketing & Business Analytics program, graduates can pursue dynamic careers in marketing, technology, consulting, analytics, startups, and digital business sectors.
With the rapid adoption of AI, increasing digital consumption, and growing demand for data-driven decision-making, graduates of this program are highly positioned for careers in the future economy. This degree empowers students to lead at the intersection of business strategy, technology, marketing innovation, and analytics intelligence.
- Digital Marketing Manager
- Business Analyst
- SEO Specialist
- Marketing Data Analyst
